5 Qualities of a Good Social Media Manager

Posted by on Jun 20, 2010 in social media | 114 comments

For the record, Van Grove lists 1) intellectual curiosity, 2) passion, and 3) knowledge of your business. I’d modify and expand this to: 1. You understand technology, but you love people. Social media technology is a means to an end, that end generally being to communicate effectively, build trust and foster community. The quiet geek in the corner who wears a reddit t-shirt, knows how to use any Twitter application ever invented, but never interacts with co-workers, probably isn’t the right person for the job. Better would be the outgoing person who gets what social media can do...

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